Wednesday, 11 December 2019

Why is it Important to Keep Social Media Accounts Updated ?

By now, we have admirably accepted the fact that “Social Media” is the most powerful tool to connect with customers. More than anything, it helps keep the communication channel alive every single day. In the last few years, mobile phones and humans have become inseparable. Reason? Gmail, Facebook, WhatsApp, Instagram, Twitter, Snapchat and the list goes on. Had these social media applications not been pumping out fresh content every single day, we would have resorted to the luxuries of simple life. We get hooked on them fast but elude the concept of staying updated. While networking has grown exponentially, why is it that not staying derelict and keeping social media accounts updated so important?

Promote – Brand Building

Social media is a free way to tell people what you do and what best you can offer. For example, if your hotel needs to publicise a new event or special stay packages, it is advisable to reach out on daily basis. The market is upbeat with discounts; so customers will compare prices/deals and avail the best offer. If you are irregular on frequenting posts, chances are, customers may think your brand isn’t doing well. Eventually, they may get bored and move on to someone else.

Generate Feedback

With the touch of a button, we get to know if our brand is being liked or not. There is so much power in feedbacks. For instance, you are an artist and just did a show. Your followers are sure to comment on what they liked about your performance and what they would like to hear in your next gig. This isn’t possible if you choose not to post and not to check your posts the following days. In short, Turn On Notifications, literally!

Open New Doors

When you are out there, your account is connected to people every single day. Who knows, through extensive sharing and clicking, even the most prolific figures from the same industry might be interested in doing business with you.

Traffic Generation

Everybody aims to generate more and more followers. If you post fresh content, people will tend to visit regularly. When your website gets hit multiple times, it reaches high ranking and gets shared on social media frequently. And because Google wants to give readers the best information, who do they think they will put in the spotlight?

Network Effectively

Let’s take the real estate industry for instance. You can leverage social media to efficiently share everything about the real estate industry. By posting on platforms like Twitter, Facebook with high-quality content you get to promote your business and ask for referrals from past clients. When other agents post on social media, you get an idea of how they advertise and in turn, you get insights of fresh competition in the market. Without being boring, posting question-answers and blogs daily about this industry also helps novices gain understanding about the real estate world. This only goes to show you really care about what you do!
So now that you have a social media account, let us chant these mantras to optimize it to the fullest –
  • Stay active and highlight your presence every single day.
  • The more updated your website (or app), the more you stay ahead of your competitors.
  • With regular posts, it is more likely to rank higher in Google’s search engine results page.
  • More posts, more comments, more likes, more shares – a snowball effect.
  • New, high-quality content catches the eyes of potential customers. It is the perfect way to be seen by your target audience.
  • Regular social media monitoring also enables you to gain necessary intel in building strategies, making right decisions thus improving business and cutting competition.
Social media marketing is no longer new. An updated social media account indicates your business is current and active to the fullest. Remember, people who thought this is another fad that may see the end soon are struggling to catch up with their lost time now!

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