Tuesday, 10 December 2019

Online vs Offline – The Benefits of Having an Online Store

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In today’s era, you will at some point need to take a decision whether to have an online or an offline business. While eCommerce website seems a good option, you may not want to avoid offline business completely. However, let us make clear the benefits of having an online business to cope with the competitive business environment.

No matter what kind of a business you are venturing, you must make sure that it is profitable for you. Currently, selling products or services online allows you to target a huge number of customers. There are multiple benefits of having an online store. We will discuss a few of the advantages that you can enjoy.

Control over inventory:
If you own an offline store that sells winter clothes, you will require to keep a good stock of products. The customers who visit an offline store expect to buy the product of their choice then and there. However, the moment you start to sell online, the customers are prepared to wait for a few days.

Hence, you do not need to stock items in advance. You can display a picture of an item and the customers will choose from the given images. You just have to utilize the proper tools that will keep you updated on the orders so that you can supply accordingly.

The online store also allows you to showcase your assortment of products in different tabs. Thus, your customers can find out the products of their need just with a few clicks.

24×7 access:
The offline stores need to be closed at some point during a day. Therefore, when you shut your store, you can no longer earn from it. However, internet marketing provides you with the opportunity to keep earning 24×7. You do not need to worry about the closing of the store.

Your potential customers can view the available items from wherever they are and whenever they want. They can place the order as well. Your professionally developed eCommerce website will streamline the process from order placement to invoicing and delivery. Furthermore, you do not have to pay anything extra such as the electricity bill, the rent of the store etc.

online store

A pool of customers:
How do you reach new customers while pursuing offline business? You may either place an advertisement in the local newspapers or magazines. You may also come up with television advertising. However, each of these procedures is time-consuming and quite expensive.

On the contrary, online stores free you from the hassle of spending so much money. On the one hand, you can use the social media platform to market your website without additional expenses. On the other hand, online store allows you to venture the local as well as global market.

As you start to sell products online, you can offer your products across different continents against legitimate shipping charges. It not only increases your revenue but you also gain identity in the international market within a short period.

Reducing the cost:
You can start an offline store at any place of your choice. It can be the garage of your home, an unused warehouse or even in a huge mall. No matter where you establish your offline store, there will be multiplied associated expenses. You will need to pay the rent, the electricity bills, the wages of the employees, pay for the insurance of your shop etc.

The online stores also have associated expenses like fees of the domain, web hosting, graphic designing etc. However, you can control the costs as per your requirements.

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