With apps, most sellers can get immediate feedback on the quality of products and services. A mobile app is a great way to gauge customer reactions and tweak the variety of products accordingly. Moreover, an app is a great way to gather data and map customer behaviour and market trends. Most developers equip apps with unique features that can be used to record customer data in specific areas that may not be done on a website.
Apps are an excellent tool for cross-platform promotion. Most apps contain ads from other parties- which is an effective way of promoting a brand. Apps provide a unique platform for peer-to-peer advertisements too. Moreover, third-party apps are a good source of revenues.
Last but not least; mobile apps are more effective in generating revenues than regular websites. This is the reason why many online retailers have switched to app-only mode, as they guarantee good conversion rates and are easier to maintain. Apps are also virus proof- so downloading an app from a trusted brand is much safer than ordinary web surfing.
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