Tuesday, 10 December 2019

Building Customer Relationships Using Social Media

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Customer relationship is one of the top priorities for businesses in 2019. Nowadays, every consumer wants the brand to treat them specially. It depends on the moments they spend with the brand, and remember this is something which not only happens at the checkout page, or not on customer service.

Social media is now one of the most crucial tools to develop a positive relationship with the customer. This is one of the major reasons why more and more businesses are now looking for a social media marketing agency in goa.

According to a recent survey, it has been revealed that 15% of businesses lose customers when they don’t reply to the messages online. If used in the right way, social media mediums are not only the only way to respond to negative feedback, but they can also help you build beautiful connections in the long run.

Brands have now finally begun to unlock the power of social media platforms. Social media channels like Instagram, Facebook and twitter are not only used for promoting your products and services. They are also one of the best ways to connect with the customers.

What you should remember is that building the connections with customers on social media also helps to improve the brand image. Remember, a customer should always feel connected to the brand, because they will shop more if they love the brand.

So, how can you develop a beautiful and loyal relationship with the customers?

Building a beautiful relationship with customers is all about adding value to their lives.

If you can offer informative, engaging and entertaining content, they will immediately connect with you. You should listen to your audience as much as you can, before giving any advice.

Listening is the very initial tip.

The next task is to respond to what they say.

According to a report of THE SOCIAL HABIT, more than 30% of consumers expect the reply from the brand within 30 minutes. If a brand fails to address the consumers online, they will immediately see the anger on all the social media platforms.

Improve your response time as much as you can- it also has a strong impact on the revenue. Quick responses not only make your customer happy, but they will also be loyal to you in the long run. These few benefits will make your brand stand out in the crowd.

A standard automated message is not enough. Bots show that you value your customers, but it only becomes valid when a human follows up with the same immediately.

Social media is a very personalized platform. From your daughter’s best friend to your lovely neighbor, everyone is there on social media. Therefore, everyone expects the discussions to be open and comfortable.

For businesses which are trying to build connections on social media, you should always use the following:-

Use the first name of the customers (you can directly find the same on their profile).
Sign off using your team name or brand name.
Be open and friendly. Your customers should know that you’re always available to take care of them.
Once you are done with the conversation, make sure to let the customer know that you are there for them. Make them happy before ending the conversation.

Remember, humans connect with each other quickly and comfortably. It is very important for your brand to have a human side.

There are many ways using which you can show your human side to build customer relationship. For example,

Let your customers know about your staff with pictures, videos, bios etc.
Always use a fun and friendly tone in your interaction. Use emojis that will fit your brand.
Keep all these great tips in mind to build great relationship with your customers using a social media marketing agency in goa.

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