Thursday, 7 November 2019


Today, it is safe to say that we have gradually entered the digital age. Owing to the advances in technology and the growing penetration of the internet, online marketing has gained a significant amount of popularity. The onset of online marketing has created several opportunities for small to high scale business operating in multiple domains. With the rise of online marketing, social media marketing, a branch of online marketing has also witnessed a surge in recent years.
In the last decade, the growth of social media marketing has not gone unnoticed as around 90 percent of small businesses have incorporated social media marketing into their business model. Technooyster is one of the leading social media marketing companies in Pune. We are a digital marketing agency and offer a wide range of digital marketing services including, social media marketing, search engine optimization (SEO), social media optimization (SMO), web development, and others. Our aim is to fulfill the requirement of our clients and deliver the best results efficiently and in a methodical manner.
As discussed previously, social media marketing has gained a significant amount of popularity in recent years. Let’s take a closer look at why social media marketing is important for your business.
1. Social media is cost-effective
One does not have to spend a single penny to venture into the horizons of social media marketing. However, you do need to spend a certain amount for targeted messages and advertising on Facebook, Twitter, Instagram, and other social media platforms. However, compared to the cost of traditional marketing, social media marketing is much more cost-effective.
In the current scenario, any individual or a business can turn to social media marketing at no cost. Business owners are either unaware or lack time to focus on social media. However, the trend is gradually changing as multiple businesses are utilizing social media as a lucrative platform to increase sales and profits.
2. Ease of networking with current and potential customers
There is a strong chance that your existing and potential customers are active on social media platforms. Social media is an excellent platform to enhance customer service and increase engagement with them. In addition, it is easier to gain insights related to your industry and the key market players in a particular industry.
Depending on the business, industry, and target audience, you can choose a social media platform which could potentially work best for your business.
3. Easy entry barrier
Apart from being cheaper than traditional marketing, it is easier to get started with social media marketing. One can create a business profile in no time and kickstart social media marketing with ease. However, managing the content and understanding the intricate details of social media marketing could be tricky. Hence, outsourcing and allowing an experienced social media marketing company to manage your accounts could be highly beneficial for your social media marketing strategy.
4. Increases brand awareness
Social media marketing is one of the most cost-efficient methods to increase brand awareness and your brand’s visibility. If you formulate and implement an effective social media strategy, it will significantly boost your brand’s visibility and brand recognition. It is important to increase interaction with your target audience and build the reputation of your brand online.
A recent survey revealed that around 91 percent marketers believe that by investing a few hours each week in social media marketing, they were able to increase their brand’s exposure by a huge margin.
5. Important for search engine operation (SEO)
In the digital marketing domain, the most effective SEO strategies include high-quality content that produces multiple inbound links directed towards your website. As millions of people can share content across the various social media platforms, social media is considered to be the primary form of content consumption. Hence, increasing the inbound links is very crucial for your website and brand.
Technooyster is a digital marketing agency in Pune with immense experience in the digital marketing field. We are one of the leading social media marketing company in Pune as we understand our client’s expectations and strive hard to formulate the best social media strategies to help them reach their milestones.

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