Wednesday, 6 November 2019

What Makes Website Maintenance an Integral Part of Your Online Business

Social media marketing services by IKF
Developing a website is not just a onetime task. It is, in fact, the beginning of a perpetual process. To keep your website alive amid the ocean of other websites climbing upon each other, you have to constantly improvise in order to not wear out. Here is where website maintenance comes into play.
Website maintenance is the act of regularly checking your website for issues and updates to keep it up and running in the market. This should be done on a regular basis in order to keep your website healthy, encourage exponential traffic growth, and strengthen your SEO and Google rankings. A well maintained website aims to deliver the best user experience attracting new customers and retaining existing ones.

Why You Need a Website Maintenance Company?

Well, unless you have a dedicated resource in your company whose only job is to look after the website, you will surely need to avail website maintenance services from outside. There are at least 3 basic reasons to hire a website maintenance agency.

1. Dedicated Team:

Maintenance is not a one-off activity and demands consistency. You, as an entrepreneur, would rather focus your energies on developing your business than investing it looking after your website. So let the professionals do what they specialize at doing!

2. Expertize to Perform Given Task:

When you fall sick and you want to get well soon, you prefer to visit a doctor rather than diagnosing the disease and treating yourself at home. That’s simply because a doctor is better equipped and can cure you faster than you could cure yourself. Likewise, technical experts possess the expertise and knowledge that enables them to detect issues in a website and fix them in time, before they metamorphose into something big

3. Technical Support:

Imagine you install a new plugin or update certain features of your website. However, you realize that you are facing certain technical issues post this update and you decide to revert back to things as they were previously. What if you don’t know how to go about it or what if you do not have a recent backup? These are just two scenarios where you might require technical support at the earliest, especially if a good part of your income depends on your website
Social media marketing services by IKF

What All is Included in Website Maintenance?

1. Enhancing the Online Visitor Experience

Hindrances to your website such as slow loading speeds, broken links, and errors such as 404 page not found can discourage customers to visit the website in the future. A bad or immature design or complex navigation can frustrate the customer too. Only a seasoned website design & development company such as IKF is qualified enough to point out and rectify such aspects. Other modifications could include:
  • Modifications to layouts, themes and templates, and styles
  • Adding new or updating existing text, links, images, video, and files
  • Creating or updating pages, blog posts, portfolios and catalogs
  • Adding developments to the functionality of your website
  • Providing recommendations for improving your website and utilizing services you are paying for

2. Having A Backup Mechanism in Place

In case an unexpected problem occurs suddenly and your website goes off, you might need a recent backup so that you don’t lose out on precious data. The maintenance service providers ensure that this part is not missed out due to lack of attention or other issues.

3. Occasional Software Updates

Softwares and plugins lend functionality and form an important component of a website. Hence, they need to be updated from time to time in order to ensure the latest technology and security for your website. But updating is not always smooth and you may encounter issues related to compatibility and framework. Having an expert at hand ensures smoother functioning.

4. Attract More Traffic:

To attract more people on your website, you need to have greater visibility. To have greater visibility, you need to have better SEO. And for a better SEO, you need to avail the services of the best SEO agency such as IKF.
If you are looking for a trusted and tried organization on whom you can bestow the responsibility of your website, then get in touch with IKF - one of the oldest website development and digital marketing company in India. Work with us and witness your business scaling new heights

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