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Tuesday, 5 November 2019

Types Of Websites In Online Business

If you are new to Digital Marketing or Online Marketing, it is important for you to understand different types of websites in online business. Different types of online business have different types of revenue models.
In today’s Digital Ecosystem, there are many websites which are available online, so let’s try to understand what are the different types of websites in online business with examples.

Different Types of Websites in Online Business Includes:

  1. Horizontal Websites
  2. Vertical Websites
  3. Ecommerce Websites
  4. Classified Websites
  5. eTicketing Websites
  6. OTT Websites
  7. Affiliate Websites
  8. Marketplace Websites
  9. Review Websites
  10. Social Media Websites
  11. Personal Websites
  12. Company Websites
So let’s understand each one of them
1. Horizontal Websites
Horizontal websites are those websites which talk about different verticals including sports, health, food, sports etc. Basically they are a mix of different verticals, they don’t focus on one specific vertical like news websites
Eg of horizontal websites includes Ndtv, TimesofIndia, Bhaskar, Jagran etc.
Most of the news websites will fall under horizon websites type of online business
2. Vertical Websites
Vertical websites are those websites which talk about a specific vertical or a category. They only focus on one category of content/business.
Eg of Vertical Websites include SportsKeeda, Cricbuzz, Nisha Madulika etc
3. Ecommerce Websites
Ecommerce websites are those websites from where you can shop products like apparel, furniture, footwear etc.
Eg of Ecommerce Websites includes Amazon, Flipkart, Jabong, Myntra etc
Ecommerce websites have different categories to shop from, they don’t focus on single category. Websites which have multiple categories to shop from are part of horizontal websites.
4. Classified Websites
Classified websites are those websites which list different business. Classified websites are also one of the form forms of online business which has huge potential to grow.
Eg: JustDial, Practo, Quikr, Olx etc
Classified Websites are further divided basis different verticals as below
Different Types of Websites in Online Business
5. eTicketing Websites
eTicketing websites are those websites from where you can buy tickets or book tickets for events, train, flights, movies, shows, etc.
eTicketing websites are also one of the most popular online business websites which you will come across today as you can directly book tickets online without any hassle.
Eg of eTicketing websites are MakeMyTrip, BookMyShow, Insider, IRCTC etc
6. OTT Websites
OTT websites are often called as OTT Platforms. OTT stands for Over The Top, OTT term is used in online business which refers to content creators/publishers who stream content/media directly to viewers online with usually subscription models
Eg of OTT platforms include Amazon Prime, Netflix, Hulu, Now Tv, Sling Tv etc
OTT platforms are getting platforms are getting very popular as they offer video on demand service at the best cost. Also, you have a lot of options to choose from different genres.
7. Affiliate Websites
Affiliate websites are types of online business websites who sell somebody else’s product/service and get a commission out of the sale. These websites are good to start if you have a strong understanding of development, as it’s about pulling different products from different websites and then selling them through different ways of Digital Marketing.
Eg of affiliate websites are Trivago, Coupon Dunia, Coupon Raja etc
If you are a freelancer and you want to earn money sitting at home, then affiliate marketing is one of the best ways to earn money from online. But to setup the website and to build the traffic is the primary stage, once you have traffic, then you will be able to make money.
8. Marketplace Websites
Marketplace websites are type of online business websites where people can connect/collaborate and work together.
Here the business creates the sites and allows users to connect with each other, the users can work on different projects or discuss their requirement with each other. The website charges a commission for the total value of the business.
Eg of marketplace websites are Freelancer, People Per Hour, Upwork etc.
9. Review Websites
Review websites are those websites where you can go and post reviews about products/services/business etc. There are limited review websites but have a huge potential to grow, as a lot of users do search for reviews and complaints before going for a product or a service. So here review websites have a major role to play in.
These websites are websites where users can create an account and start posting reviews. It’s mostly user generated content, so you don’t have to regularly create content for such kind of websites.
Eg of Review Websites are MouthShut, Yelp, G2 Crowd etc
10. Social Media Websites
Social media websites are types of online business websites where you can connect with users and engaged with them.
These websites are very popular with the audience as they can share, comment and like content created by their friends on social networks. These websites are also used by brands for their social media marketing strategy to reach out to their target audience and engage with them.
Now these websites have move towards mobile applications which are the key assets for publishing content and engaging with your audience.
Eg of social media websites are Facebook, Instagram, Pinterest etc
11. Personal Websites
Personal websites are types of online websites which are for your own identity. You showcase your profile, your work/portfolio etc.
These kinds of websites are usually for individual identities of actors, sportsman, photographers etc
If you are a photographer or individual consultant or a celebrity, then you should have your own website where users can come and see your work.
12. Company Websites
Company websites are types of online websites which are for business purpose to show what the company is into, what they do, what they offer, what’s their philosophy etc.
Most of the companies have their website so that their customers can easily find them on Google. It important for every company to have their own website. These websites can then be marketed through Digital Marketing to grow your business.

Conclusion

Before starting any online business or understanding Digital Marketing, you need to have a clarity about the type of online business you are into and the revenue models associated with it. Then basis your offerings you can start your online business!

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