Saturday, 2 November 2019

The best time to send retail SMS marketing messages

Weekday SMS Sends
Retailers use SMS marketing in many ways, but the number one way that retailers use SMS is to promote and sell their products. SMS marketing is low cost and has the best open rate and click-through rate of all marketing channels, so for retailers, it gives them a great return for their money.
SMS response rates 45% – Email response rates 6% (Source: Gartner)
Best times in the day to send SMS campaigns – Weekdays
8:00 am – 12:00 pm – Mornings are a popular time to send messages, this is because people are arriving at work, checking emails, and tend to have time to read messages and even have a quick shop online.
5:00 pm – 9:00 pm – Early evenings and before people are getting ready for bed is the final time in the day to send a text message. Sending a message much later than 9:00pm means customers may not have enough time to buy from you or may decide to leave it till the morning and forget about it completely. But also, you are approaching bed time so customers might not like a message after this point.
Weekend SMS SendsBest times in the day to send SMS campaigns – Weekends
Saturday, 8:00 am – 12:00 pm – Very few messages are sent after 1:00 pm as people tend to be busy with family or friends. So send the message early but after they get up, as people tend to like a little lie in – give them time to add a trip to your store into their plans.
Sunday, 9:00 am – 12:00 pm – Again businesses tend to send morning texts, giving people time to think about your offer before being busy. These messages are being sent out slightly later, starting at 9:00am instead of 8:00am on Saturday.
Sunday, 4:00 pm – 7:00 pm – The final time in the week to send a text message to customers is late afternoon/early evening. Most people have finished doing their activities for the weekend and are ready to relax and sit down for some personal time.
TM Stat December

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