Saturday, 2 November 2019

The 10 Things You Must Be Doing To Maximize Your HubSpot Subscription

Start by setting SMART goals.

S.M.A.R.T. is a methodology that helps you establish concrete and achievable goals. S.M.A.R.T. stands for Specific, Measurable, Attainable, Relevant, and Time-bound. This step happens outside the HubSpot platform, but will shape everything you do with the software. Measure your company’s current marketing performance in terms of audience size, conversion ratio in the lead process, and customer closure.
Take those same numbers and project for realistic growth, perhaps something like 30% more traffic and 1% better conversions. The best thing to do is work backwards from what you want and see what it would take to get there based on your current and projected success.

You’ll need to develop at least one solid buyer persona, preferably more.

A good buyer persona should be a thorough, researched, and honest profile of the type of person who will buy your product. Name your buyer persona, consult your team for more information, and consider interviewing existing customers.

Once you have goals and a buyer persona, you’ll start creation of actual blogs.

Use HubSpot’s internal blog publishing feature in the “Content” tab for every one of your releases. If you’re already blogging, consider going back and creating goals and buyer personas if you haven’t done so already.

In order to receive your premium offer, your call to action will direct people to your landing page where they will fill out your form, usually subscribing to receive future helpful emails from you.

Your audience will appreciate the continued service of your premium offer, and through the email subscription you have the opportunity to grow the relationship until your leads are ready to become customers. Landing pages should also be tied into HubSpot’s internal software through the “Content” dropdown.
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