
The Millennials make up a majority of the entire global population, and are the consumers of today and tomorrow, thus making it incredibly important for companies to reach out to them. Writing for Gen Y is perhaps one of the most challenging tasks. They’re as easily bored as they are stimulated, which is the biggest hurdle when writing for them. Considering this, we compiled a list of tips that help when facing this mammoth task. IT TAKES THEM SECONDS Truth is, millennials are always in a hurry. Your copy has the power to make a lasting impression on a person within seconds. If they don’t like what they first see…well, that’s where it ends. Immediately. They have to be hooked, strategically, using powerful elements that they can relate to. Turns out, in an era of Instagram, Snapchat and Pinterest, that really isn’t difficult. THEY DEMAND ENTERTAINMENT The Millennials love to find themselves amused with something on the internet. YouTube, Vine and Boomerang have managed to capture the attention of people, with videos of different lengths. The clue is: Engage them. The content has to be original, brisk, and personal. With the rising number of smartphone users, it is also important for all content to be native to mobile phones. It has been projected that there will be 204.6 million smartphone users in India, alone. A whopping number such as this, makes it safe to assume that your target audience will view your content on a smartphone.

Know More:-
https://fruitbowldigital.com/fruit-blog/taming-the-millennials/
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