Tuesday, 12 November 2019

Search Engine Optimization (SEO)

The most effective way to drive visitors to your website at the lowest cost is to build your website’s organic search engine ranking. Search Engine Optimization (SEO) is an effective tool for improving the volume and quality of traffic to your website. The process involves a combination of “on page” and “off page” strategies designed to support your business goals. Visibility in the search engines will improve your company’s online brand exposure while increasing site traffic, time on site, and conversions.
Simply put, search engine optimization is the practice of optimizing the website. It is the process of increasing the visibility of the pages of a website on the organic search results for terms relevant to your business. The higher the pages of a site rank on the organic search engine results, the higher the chances of searchers visiting the website. Since 80% of the users – don’t search beyond the first 3 pages of search engines, it becomes important to rank high!
Search engine optimization is one unique strategy that undoubtedly takes time to result but still it is recommended as the “right” technology and this is the only reason for it to be one of the prominent tools of internet marketing. Recent times have seen a spurt in specialized search engines focused on specific niches e.g. Google Image Search, Google Blog Search, Google News Search, Technorati (for Blogs), Google Local Business Search etc. Our search engine optimization services leverage these specialized search engines to further improve the online visibility.

For organic search engine optimization, we take care of the below

Phase 1:
  1. Comprehensive discussion at the start to understand the business, its strengths and weaknesses. Find out differentiators, understand target audience etc.
  2. Set goals for the campaign
  3. Analyze the current site for strengths and weaknesses
  4. Evaluate competitors
  5. Evaluate a keyword strategy (which involves extensive keyword research, selection)
  6. Baseline analysis and report to capture the current status of the site
  7. Gap analysis to identify opportunity areas
  8. Evaluate a good long tail keyword coverage plan
  9. Devise a custom Search engine strategy
Phase 2:
  1. Index Improvement
    • Robots.txt
    • XML Sitemap
    • Dynamic page evaluation
    • Site technology and architecture
    • Geo-location factors
    • Duplicate content resolution
    • Site navigation optimization
    • Other strategies
  2. On-Page Optimization
    • Website architecture optimization
    • Keyword mapping and optimization
    • Anchor text optimization
    • Content creation
    • Meta tag optimization (titles, descriptions and keywords)
    • HTML mark-up optimization
    • URL structure optimization
    • Image optimization
    • Social media optimization
    • Long tail optimization
    • Other factors
  3. Tools setup
    • Web analytics setup
    • Google, Yahoo, Bing webmaster setup
    • Other client specific tools setup
  4. Link Building
    • Internal links optimization
    • Article writing and submissions on article sites
    • Write, optimize and distribute press releases
    • Submission of sites to free directories
    • Submission to paid directories (Upon client approval)
    • Promotion and link building through blog comments, forum postings, yahoo – answers etc.
    • Social bookmarking
    • RSS/Atom feed distribution
    • Positioning on blogosphere
    • Creating Twitter profile and promoting the site
    • Other link building strategies


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