Sunday, 10 November 2019

S1E39 – Marketing Stacks and MarTech Tools

A marketing technology stack is the set of technologies that marketers use to execute, analyze and improve their marketing effectiveness across the customer lifecycle. The goal of marketing technologies (MarTech) is to improve internal collaboration, measure the impact of marketing activities and reach customers in new ways.
There is no one-size-fits-all marketing stack that could work across all types of businesses. For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) will use different channels and techniques to acquire customers, and will have varying technology needs as a result.
Your marketing stack / MarTech Tools can be broken down into three key stages:
Stage 1: Attract your prospects
Stage 2: Engage your website / app users
Stage 3: Analyze user data and optimize marketing campaigns
1. Attract
Paid : Google Ads – Search Ads, Remarketing, Interest & Behaviour Targeting | Facebook Ads | LinkedIn Ads
Organic : Social Media publising (Buffer / Hootsuite) | SEO – Ahrefs, SEMRush, UberSuggest
CMS : WordPress / Joomla / Drupal
2. Engage
ChatBot – TARS / Flow XO
Chat Agent – / Olark
MAP – Marketo / Pardot / HubSpot
Sales Enablement – Outreach / SalesLoft
3. Analyze & Optimize
Web Analytics – GA / Mixpanel / Adobe Analytics
Business Intelligence or Data Viz – Tableau / Microsoft Power BI

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