Wednesday, 13 November 2019

Reducing App Uninstalls – Are your users on the latest version?

As any entrepreneur knows, building a mobile product is a tedious job. It takes a lot of effort translating a raw idea into an awesome mobile app. So it’s particularly heart-breaking to see your users uninstalling the app.
A mobile product typically goes through the following stages, see if you can spot the problem.

Building An App

Translate your idea into an awesome app
  • Design a MVP and product roadmap
  • Perform UX research and build wireframes
  • Choose between hybrid or native and develop you app

Customer Acquisition

Now that your app is ready, drive installs by aggressive marketing hacks
upGrowth - Faulty Product Plan

The enterprising Gnomes of South Park
Monetisati…wait where did all my users go?
Well, users disappeared because you tried to jump straight from user Acquisition to monetisation, and forgot the ever so crucial step of CUSTOMER RETENTION.
There are multiple strategies for retaining your existing customer base (check out a more detailed post here), but rather than discussing what you should do, lets talk about one basic thing most app makers forget to do.

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Startup’s Achilles heel

A pivotal characteristic of a startup is that the product is constantly evolving. The iterations are quick, and often transformational. The App that you started of with could end up looking drastically different in just 2-3 major releases in less than 6 months. Often, the matured product discards some old features and adds entirely new ones.
I’m sure you are very proud of your app, so now head over to your developer account and check how many of your users are actually on the latest version. Shocking right! All the resources you sank into marketing your app and developing new features goes straight down the drain if your users don’t even get the updates.

Most users on Android & iOS turn off app auto updates

You can either watch the zeroes drop from your valuation or make sure your users stay on the latest version of the app.
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