Tuesday, 12 November 2019

Paid Search And Social

It starts with content

Just like buyer personas are the foundation for creating content, content is the foundation for creating effective paid search and social. We work hand in hand with your team to identify and define your brand voice and also simultaneously draft keywords and phrases enabling your content is optimized for SEO.

Keywords: Identify keywords that resonate with your buyer personas around pain points, your solution, and your brand.
Identify the right content: Determine the conversation driving content and amplify those results by various paid methodologies.

Be where your personas are

Relevance is key when engaging your buyer persona. Be the answer to the queries or a timely and ready solution to the problems irrelevant whether their search originates from Google or through their trusted business networks.

Paid search: Rank for keywords to show up as the solution your buyer is seeking.
Paid social: Appear directly in your buyer persona’s timeline.

Continue to optimize your strategy

The best part about a paid effort is the flexibility it offers with near instant data streams, which help in measuring the success ration of a given effort and divert the efforts and funds accordingly to achieve desired result.

Data: Through Inbound CRM’s, Google, and social platforms, we can quickly see trends toward successful campaigns.
Flexibility of changes: Frequent check-ins allow us to focus your funds on campaigns that perform well.


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