Saturday, 2 November 2019

Marketing Strategy

Marketing Strategy

social media marketing strategy
He has developed social media marketing strategies for some of the world’s best-known brands including Adidas, Merck, and the U.S. Air Force. He has also worked with smaller businesses ranging from tech start-ups to a winery in Provence and a regional medical clinic.

There are three primary reasons Mark Schaefer stands alone in social media and marketing strategy development:
social media strategy
  1. He has more than 30 years of experience developing marketing strategies for global brands.
  2. His education includes an MBA and a masters degree in organizational devlopment. Your completed stratey will acknowledge the political and bureacratic realities so your plan will work, not sit on a shelf.
  3. Schaefer’s background in statistics and analysis helps him unearth opportunities other strategists normally miss.
A typical marketing strategy development process takes between one week and two months depending on the complexity of the business. The process might include:
  • A deep-dive “brand discovery” session with the client.
  • Data and internal research review
  • Primary and secondary research
  • Executive interviews
  • Customer interviews
  • Competitor analysis
  • Industry analysis
The deliverable will be an actionable, prioritized plan that is tailored to your specific needs, budget and resources. Based on the customer needs, this plan would include:
  • Specific action plans including strategies for each social media platform
  • A high-level survey of competitor marketing and industry social media best practices
  • Insights from customers and other relevant stakeholders
  • Recommendations on marketing tone, points of differentiation, and positioning
  • A detailed list of short-term activities that will immediately boost your social media effectiveness
  • Recommendations on measurement and a social media dashboard
  • Specific ideas on community-building strategies that will lead to content “ignition”
  • Recommendations on resourcing, on-going program management, and budget
  • Written report plus live or web meeting review of the plan
  • Follow-up calls and consultations as needed


Marketing. Strategy. Humanity.

The {grow} blog sits at the intersection of marketing, technology and humanity. Our blog has been featured on many lists as one of the top five business blogs in the world. 

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Instant Marketing Advice

Most of the time, a business owner will have passion, drive, and an amazing product but they just need a nudge when it comes to sales and marketing …
A little tune-up perhaps!
Investing in a one-hour phone consultation with Mark Schaefer can save you thousands in wasted hours and effort.
Know more Click Here..

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