Breaking

Saturday, 2 November 2019

Marketing Strategy

Marketing Strategy

social media marketing strategy
He has developed social media marketing strategies for some of the world’s best-known brands including Adidas, Merck, and the U.S. Air Force. He has also worked with smaller businesses ranging from tech start-ups to a winery in Provence and a regional medical clinic.

There are three primary reasons Mark Schaefer stands alone in social media and marketing strategy development:
social media strategy
  1. He has more than 30 years of experience developing marketing strategies for global brands.
  2. His education includes an MBA and a masters degree in organizational devlopment. Your completed stratey will acknowledge the political and bureacratic realities so your plan will work, not sit on a shelf.
  3. Schaefer’s background in statistics and analysis helps him unearth opportunities other strategists normally miss.
A typical marketing strategy development process takes between one week and two months depending on the complexity of the business. The process might include:
  • A deep-dive “brand discovery” session with the client.
  • Data and internal research review
  • Primary and secondary research
  • Executive interviews
  • Customer interviews
  • Competitor analysis
  • Industry analysis
The deliverable will be an actionable, prioritized plan that is tailored to your specific needs, budget and resources. Based on the customer needs, this plan would include:
  • Specific action plans including strategies for each social media platform
  • A high-level survey of competitor marketing and industry social media best practices
  • Insights from customers and other relevant stakeholders
  • Recommendations on marketing tone, points of differentiation, and positioning
  • A detailed list of short-term activities that will immediately boost your social media effectiveness
  • Recommendations on measurement and a social media dashboard
  • Specific ideas on community-building strategies that will lead to content “ignition”
  • Recommendations on resourcing, on-going program management, and budget
  • Written report plus live or web meeting review of the plan
  • Follow-up calls and consultations as needed

Grow

Marketing. Strategy. Humanity.

The {grow} blog sits at the intersection of marketing, technology and humanity. Our blog has been featured on many lists as one of the top five business blogs in the world. 

Case Studies

Instant Marketing Advice

Most of the time, a business owner will have passion, drive, and an amazing product but they just need a nudge when it comes to sales and marketing …
A little tune-up perhaps!
Investing in a one-hour phone consultation with Mark Schaefer can save you thousands in wasted hours and effort.
Know more Click Here..

No comments:

Post a Comment

Post Top Ad

Your Ad Spot