Friday, 8 November 2019


How to win in a mobile-first world
Mobile is important because people are important. Marketers that understand the shoppers of today will be able to create real results and grow their business. Here are 3 tips to win shoppers over on mobile:
  1. Be where the shoppers areReach people on mobile, where they are spending their time, throughout their shopping journey. There are more than 166 million people in India that access Facebook every month, waiting to hear from your business. Be their and mark your presence among mask.
  2. Create work that converts ( “thumb-shopping”)Deliver the right message at the right moment to move shoppers down the funnel. With this approach, you can maximize the value of the various social media ad units to capture attention, generate demand, entice intent and drive sales.
  3. Measure results across the journeyTrack real business results across devices and channels. Analytics can help you capture intent, understand the impact of your ad campaigns and increase the probability of conversion.
With over a billion mobile users worldwide, social media and enterprise mobile app have been at the centre of this business shift, driving customers from discovery through purchase and beyond.

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