How to Promote Your Business Offline

Although digital marketing is the go-to way of promoting your business these days, traditional offline methods still play an important role in making connections with customers

BY ANDREW DARK

These days, almost all marketing plans will put an emphasis on using online platforms, such as social media sites, to spread the word about your business. There's no doubt that taking advantage of the internet is a fantastic way to access a vast audience of potential customers, and it's something that every business should be doing. But to focus exclusively on online methods and ignore the offline approach completely is a mistake.

Never underestimate the power of making personal connections and injecting a human touch into customer relationships. You may not be able to reach as many potential customers via offline marketing, but each connection is much more personal. Successful marketing plans look at the audience they want to target and use a mix of online and offline marketing to reach as many people as possible. 

1. Create your own branded merchandise
2. Be prepared to give something for nothing
3. Don't forget the power of business cards
4. Build a presence at workshops and events

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