Friday, 8 November 2019

How to build backlinks using competitive intelligence – S1E67

What are backlinks?
Backlinks are hyperlinks from external websites that point to web pages on your websites. Why are backlinks important? They have been the core or crux of Google’s PageRank algorithm.  They give a lot of importance to links from external websites to your website. Even today, backlinks are considered as one of the important factors for ranking your page in search results.
How can you build backlinks using competitive intelligence?
First and foremost, I’d like to say that link building is very tough. In today’s time its one of the toughest job to get someone else to link back to your website. Lets look at it smartly. What I am going to do is, I would go to Google and search for the keyword for which I want to build a backlink. I would type in the keyword phrase – for e.g. “seo company in india” is a keyword for which I would want as a website to rank higher in SERPs. I will see the top 10 results in SERPs. You can also use UberSuggest and type in the keyword there. You can get a list of pages that are ranking for this keyword.
From what I understand, there are 8100 searches happening for the term “seo company india” every month. If we rank on position 1, then we would be getting 35-40% of the clicks i.e 3500 – 4000 visits to our website, just for ranking for this keyword. The traffic analyzer tool by Neil Patel gives you the backlinks for websites. Just type in the domain name of the top ranking websites. For “seo company in india” we have and are the top 2 websites that rank. EZrankings gets 21k visitors for /seo-company-india page and 9k visitors for /seo-services page on their website. So 30k visitors to their website for just these 2 pages. If we consider a 1% conversion rate, they generate close to 300 leads from their website.
You can export the back link profile of the pages that rank high for your focus keywords. For “seo company india”, EZRankings has 166 back links and for “seo services” they have 66 back links.  You can also use SEMRush / ahrefs to get the backlink profile of specific web pages. Export this data to a spreadsheet. Now this data will have domain authority, page authority score for all the URLs from where the competitor has received backlinks.  It will also have the anchor text on which they have received back link. Make a list of unique domains.  Do this for all the web pages that are ranking on top – EzRankings, Techmagnate, and so on. Combine all the data in one table to find out the unique domains and then categorize these domains based on DA / PA. We now have a prioritized lists of domains from where you can build links.
For some domains, you can go ahead and build links all by yourself. These are may be company profile websites such as Goodcompany or Clutch. Go ahead and build these company profiles or list your business on Google Maps. Start with content outreach to all the websites from where your competitors have received backlinks. Try to fill in the gaps to improve your backlink profile using competitive intelligence.


  1. it's almost as good as nowhere. off page seo Fiverr pays its affiliates for simply driving traffic to the site and increasing the number of service buyers.

  2. You need to be painfully specific with your targeting. Because random comments with promotional content is not commenting. Jasa SEO

  3. it is estimated that an active Facebook user spends an hour on Facebook each day on an average. People nowadays spend more time on internet compared to the past decade. Internet has become an indispensable part of the lives of many. Digital marketing too exploits this situation to the maximum. digital marketing course in hyderabad

  4. I can honestly say for the most part SEO service providers are on the up and up who want nothing more than to do professional business and provide quality SEO services. SEO services


Post Top Ad

Your Ad Spot