Wednesday, 13 November 2019

How Growth Hackers are different from Digital Marketers?

Every startup business seeks quick growth – keeping in mind that digital marketing techniques get sustained progress in the long haul, your focus is on survival for the time being.
But you want growth right now, don’t you?
That is the place where “Growth Hacking” comes into picture.
Growth Hacking is a blend of marketing techniques with technology and product development to open doors for growth.
Growth Hacker is a person whose true north is Growth.
But we say, rather we believe that :
Growth Hacker is a person who sees Growth in every direction.
Growth Hackers Mindset
How many fingers do you have if you hide your thumb? Five. Because hiding your thumb won’t reduce the count of your fingers.
Growth Hacking perspective
The definition of growth hacking was actually based more on the definition of what growth hacking is not
Here is some growth hacking food for thought, to get you hyped and to get us cracking:
  • Growth hacking resulted in a 367% boost in revenue for Popcornmetrics, Alladin Happy
  • Growth hackers have been around for a few years (2010+), Neil Patel
  • Dropbox became a $4 Billion company with growth hacking techniques, Kissmetrics
  • Growth isn’t about 2x. It’s 10x or 100x, Mixpanel
Growth Hacking  = Marketing + Coding + Product Development + Understanding Analytics.
It includes marketing stuff like paid ad optimization, landing page optimization, A/B testing, growing through SEO in organic content.
Acquisition – getting people to visit your website
Conversion – User Experience
It also focuses on :
User Retention – making sure users come back
Revenue – how do we sell product
Referral – users invite others
About Digital Marketing, all you have to know is – promoting your brand by means of at least one form of online media. The Internet, cellphones, and social networking platforms are few parts of the significant platforms that are being utilized by Digital Marketers to grow businesses.
There is huge spectrum of collaterals and medium which Digital Marketers implement to achieve business marketing goals :
  • Website
  • Blog posts
  • Ebooks and whitepapers,Infographics, Online brochures
  • Usage of free tools
  • Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
  • Earned online coverage (PR, social media, and reviews)
Different strategies used by Digital Marketers –
  • SEO
  • PPC
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
Growth Hacker
A marketer whose north is growth. The passion for growth pushes him towards testable and scalable methodology to skyrocket the desired metrics. His best tool is creativity and product experience data & analysis are his muses. He jizzes his pants when he comes up with repeatable growth strategies.
Digital Marketer
His key objective is to promote the brand. He uses various digital media forms in his journey to reach the consumer. Social media marketing, search engine marketing, and paid advertisement are just a small fraction of the marketing aspects he can work with. Dynamic customer interactions are what it makes them hyped.
There’s an air of mystery around difference approach between a Growth Hacker and Digital Marketer to achieve business goals.

Want to learn how Growth Hacking can boost up your business?

Sign up for a free Growth Hacking Consultation
After reading through different discussions on various aspects of Growth Hacking and Digital Marketing, here is a breakdown of the distinctions between a Growth Hacker and a Digital Marketer..
Growth Hacker vs Digital Marketer
Take away:
So to say there is distinguishable difference between the role of a Digital Marketer and a Growth Hacker except for the end goals and opportunities. They both work for a similar objective using different methodology and approach.

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