Tuesday, 5 November 2019

How Email Marketing Can Keep You Out of Trouble

The advent of email marketing is a like a boon to businesses across all expertise. Not only is it considered one of the most popular and effective sources of marketing, but also proven to be the source of a significant amount of business revenue.

This is an undeniable fact that more than half of the world’s population have their email accounts and still trust emails for business purposes.

Statistics suggest that 86% of business professionals prefer to use email when communicating for business purposes. This means that in spite of email being considered as a conventional and old school technology move, it still leaves a significant impact on people and drives revenue for much more than a handful of businesses spread worldwide.  
“To not have an email address is the digital equivalent of being homeless. Without it, you can’t shop online, bank online or engage with social media.” - Dela Quist
The answer of how email marketing can help you stay out of trouble is quite comprehensive. Though its many advantages and extended benefits, email marketing is addressing and solving many problems of marketers.

Consider, for example, the essential task of welcoming the customer or sending them personalized tokens. In order to accomplish both of these tasks, email marketing outshines other modes of marketing as it can easily adopt automation and other essential marketing tactics.
benefits of email marketing
Image source: Small Business Trends

So, if you haven’t started marketing through email, you are lagging far behind in the market, since companies like YouTube and Facebook are also using emails as their primary marketing channel.

Also, assume a lot of your day to day tasks to become simpler and trouble-free by adapting email marketing for your business.

Here are a few ways by which email marketing can keep you out of trouble:

1. Trouble for asking Permissions

According to a recent market survey, 77% of people prefer to get permission-based promotional messages via email in comparison to text, phone, or social media.

This means that a large number of your audience wants to opt for your emails in order to receive your promotional or other content that seems relevant to them. In other words, you are saving a considerable amount of time in working on other channels of marketing.

Though mobile marketing and texts are also important, you cannot always send important updates to your customers through these channels. Some customers even opt out of a business, if they receive too many updates or similar updates frequently through various marketing channels at the same time. Even calling your customer seems inappropriate as they might be busy with their own work unless they specifically ask for your business call.

According to David Daniels, “An email address is like a customer’s “digital fingerprint”.

So, email marketing, on the other hand, is giving you permissions and saves you from the trouble of contacting customers through a number of channels for sending your content.

2. Cost and finance related  troubles

Whether you are a small or a well-established business, money is always something that is a factor of constraint in your path of growth. Every business wants to earn more and save more so that they are able to make more profits at the end of the day.

Email marketing saves you the trouble of spending an extra penny on your marketing efforts. Since email marketing is one of the most effective sources of revenue and much less cost requiring, every business must adopt it.

According to a recent market survey, 59% of B2B marketers say email is their most effective channel in terms of revenue generation. In other words, you don’t need to spend as much as the conventional marketing channels such as television require an email is one of the most cost-effective marketing platforms.

3. Trouble of checking your marketing performance

Most of the marketers move forward on assumptions that they are doing well, which is why they lag behind in the market race in the long run.

However, market pros always advise keeping a check on your performance through popular Key Performance Indicators. Email marketing gives you a clear picture of these KPIs that can help you analyze your performance in the market.

An analysis of major KPIs such as the CTR, Conversion rate, Open rate, and ROI can help you understand which segments of your marketing campaign you need to start working on.

This will help you improve your position in the market in order to work towards targeting your audience in a better and more effective way.

4. Trouble of testing a market strategy

It isn’t uncommon to find that one type of plan that a company set doesn’t work for all of its audiences. But then, isn’t it a big trouble to know which type of audience prefers what type of your campaign?

The long-sought trouble gets sorted out with email marketing. This is when businesses are not sure about their plan for all of their audience, they can use A/B testing to ease out. A/B testing is an important feature of email marketing by which you can create different email campaigns for different types of audience based on your market research and compare the results.

It is also known as split testing. Consider, for example, if you are not sure which design of your landing page will attract your customers the most, you can create an A/B split campaign of both the versions of a landing page and send the first one to half of your customers and second to the other half of your customers through email. Whichever campaign drives more conversions, consider that more successful.

Hans Smellinckx has correctly said that,
”If you are not seeing the email channel as a money making machine, you have the wrong strategy.”
Email marketing has the power to channelize the marketing energy of business in the right direction and bring out the best efforts of a business. Not only it can help drive conversions and earn revenue for all businesses, but also keep business-critical troubles at bay.


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