Tuesday, 5 November 2019

How Cloud Telephony Became a Political Game Changer

By now, you must have heard about the Cloud Telephony. Cloud is the next big thing because you can store and access the information very easily without having any requirement of infrastructure knowledge. Just like we use an android app without any information about how it was built and how it operates. You just send your message in one click (one example). That’s all.

If you’re a political party, then cloud telephony can be a game changer in elections. If you’re not using it, you should. It’s one of the greatest ways to promote your political campaign.

Let’s imagine a scene, you can connect with all your supporters and voters directly from your party office (or from anywhere) - and you don’t have to visit them.

Sounds great!

In this article, you’ll find how cloud telephony can help you in next election.

1. A Personal Touch

Every voter is important. And Interactive voice response (IVR) can help you. IVR Technology is widely used in India by political parties to reach their voters.

IVR can be used to register new members with the phone number and provide information about your campaign in your voter’s native language. It can also help you to register feedbacks of voters.

2. It's not you, It's your voters

If you aspire to win a seat, you have to reach out to a maximum number of people so you can make them aware of your agenda and election promises.

And always remember one thing - Voters are heavily influenced by a candidate’s own promotion than outside promotion.

Voice broadcasting is one of the most effective and less expensive ways of connecting to millions of audience.

It’s easy to start - just record your message and shoot it. People would like to listen to your opinion and vision that can solve their issues. Voice broadcasting can help build the trust of people in your party, which is so crucial to your political success.

3. Narrow the Gap

You need a number to get in touch with people. Using a toll-free number you can extend your reach nationwide. By only using a single number you can connect with your supporters free of cost. They will not be charged for the call. It will help to narrow the gap between you and your target audience.

Your party is there because your supporters are there. So, toll free number can be your one of the best investments. Use your toll free number in your all promotions because Studies show that, people respond 30% more to an advertisement with a toll free number.

4. Less is More

It’s very important to remain in the top of mind of people during the election. SMS marketing is the best way which helps you reaching everyone with your message. Text messaging is the smart way because mobile is the most used communication channels.

SMS is fast, direct, personal, and cost-effective channel to broadcast your message to the supporters and voters.

Don’t forget to add a call-to-action to encourage people to take an action and show interest in your campaign. A single SMS message consists of 160 characters. Make sure your message is short, clear, & simple.

5. Unified Communication

Services, when used in combination, can bear must better results than used individually. There can be multiple combinations possible. Here we will understand this through one example.
Prepare a text SMS and include one misscall number in it. People will read the SMS and submit their response immediately through this missed call number. Giving a misscall is 100% free; thus the response is guaranteed and genuine.

Another solution is sending acknowledgment SMS when someone sends a misscall. This is equally effective.

I hope cloud telephony will help you in the next elections. Good luck!

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