Friday, 8 November 2019

Google Web Light: Update for Users on Slow Connections

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We heard about Google’s latest update about Google Web Lightwhich will improve the experience of users on slow connections, especially in parts of the world where even 3G speeds are few and far between. They gave us a peek at how the search interface would change under those circumstances to improve those load times. Now, in select markets, the pages you click on will also be optimized to load much faster.
Google’s estimates have you loading the page 4x as fast compared to the unaltered version when on a slow connection, with 80% less data. They claim, appealing to webmasters, that this results in 50% more pageviews due to the better experience and lower wait.
The program was piloted in Indonesia and according to an updated blog post, it will soon arrive in India and Brazil, two of Android’s largest emerging markets. That’s right, for now, you won’t be seeing this in the United States even when connections are slow. Likewise, you will only see the “transcoded” pages on phones (not tablets) running Android and using Chrome. The changes will only occur if you reach the page from a Google search query as well. Lots of conditions apply.
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