Friday, 22 November 2019

Digital Marketing Trends

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World has gone through different era.Talking about last 50 years world has experience two major Era one of Industrialization and second Globalization. So now question is what will be the next era and answer is simple, it’s Digitization over the globalization.Digitization comprises of reach, digital data, it’s processing and so on. Let’s look at the graph below.The digital world is constantly changing with rapid advancements in technology each year. At the same time this revolution helped individuals to get the information on their fingers, which is useful for day to day life. With the digitization people are looking for the daily needs, shops around, hotels, ticket bookings, bank transactions all to happen through mobile devices they own. This is just the beginning, with more and more powerful digital devices, IoT in place, machine learning revolution things will change drastically. And hence businesses are also going to be digitize sooner or later through digital marketing in place. Companies have started to recognize the importance of Digital Marketing. Businesses are allocating separate budget for Digital Marketing platform to market their business presence and brand. Key areas of Digital Marketing strategy are SEO, SMM, PPC etc. A digital marketing campaign can transmit a marketing message to intended audience for fraction of cost as compared to conventional media like TV or print but in doing so one should avoid certain mistakes that are commonly done by businesses or digital marketer

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