Friday, 1 November 2019

Digital Marketing Tactics for E-commerce Websites

Digital Marketing Tactics for E-commerce Websites

                             BY MARC SWANN

The percentage of retail sales made online has been steadily increasing for the last couple of decades and, according to information from the Office of National Statistics, it seems this trend is only set to continue. Of course, this is fantastic news if you're a business owner who sells their wares online, but it also means that the e-commerce space is getting more and more competitive.

Offer a positive user experience

Page speed is also an important factor to consider. We're all used to being able to order whatever we want to wear, eat, or use at the touch of the button that we've grown quite impatient. In fact, 47% of consumers expect a website to load in two seconds or less, and 40% will abandon one if it takes longer than three seconds. So, in order to secure as many conversions as possible, it worth putting some work into keeping your loading time down.

Clearly highlight your USP

For example, could you offer free delivery, a better warranty than your competitors, or a reward system where customers build up points to get money off their future purchases? Having a USP you can shout about will go a long way to helping you stand out from the crowd.

Produce helpful and informative content

Firstly, by publishing valuable resources, blog posts, and social media updates, you'll demonstrate that you truly know what you're talking about when it comes to your industry and the products you're trying to sell. This will show that you're trustworthy and knowledgeable, which will appeal to both your potential customers and search engines.

Provide the best possible customer service

With new businesses being set up all the time, great service is becoming increasingly difficult to come by. So, treating your customers like royalty could truly help you to get ahead of your competitors.

Give link building a go

Securing links to your website is also a great way of increasing brand awareness, as you'll be able to promote your business to people who otherwise might have never heard of it.

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