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Tuesday, 12 November 2019

Campaign Management

Campaign Management is the planning, executing, tracking and analysis of direct marketing campaigns. We treat this function as the heart of any campaign. While our media strategy ensures you are present on multiple digital platforms relevant to your business, the campaign managers set sharp goals for each media (we understand, any digital media campaign without goals and measurements is incomplete).
Our campaign managers watch your campaigns performance like a hawk. They analyse each medium’s performance against set goals, keep a close track of traffic, CTR, conversions and optimize the campaigns wherever needed to achieve the desired goals. They will also write poems on the campaigns if asked.
They are also the ones to seamlessly integrate efforts across all our departments namely, SEO/SEM, Social Media, Media Planning and Buying, creative’s to ensure perfect synergy for your campaigns. While you send in the lyrics by mail, the Campaign Manager will be the conductor of the orchestra that is DViO. Our campaign manager is really your guy, sitting in our office.
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