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Saturday, 2 November 2019

9 Most Common Transactional Email Templates & Examples

9 Most Common Transactional Email Templates & Examples


In the competitive world of e-commerce, transactional emails play a crucial role in conducting a successful business. You may not necessarily find them the most important part of your email strategy, but they have the potential to make or break the future of your company.


  • Communicating a clear message with an option to manage preferences.
  • A clearly visible Call to Action (CTA) in case the reader wants to explore the transaction further.
  • Simplicity, by using just enough words to convey the message.

Double opt-in email

Double opt-in emails are designed to add one additional step to the subscription process a reader goes through.
These emails typically require the reader to verify their email address, showing “above average” interest in order to become part of a mailing list.

Shipping notification email

Once you’ve made a sale, your job is just half-done. The next part that you’ll need to nail is the delivery experience. A shipping notification email should be sent to the customer as soon as the ordered product is sent.
Here, it’s important to remember that, what makes an ideal shipping notification email complete is three major parts:
  • The announcement that the product has successfully shipped
  • The details of the order
  • If not sent with the order confirmation email, add tracking details

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