Monday, 4 November 2019

8 Smart Ways to Use Social Media for Knowledge Sharing In 2018

Building a strong brand presence in competitive world isn’t easy for organizations, both small and big, as it use to be 10-20 years back. Achieving constant success rate is one of the biggest challenges they face. But this is where they need to understand that connecting with end-customers needs to be their top priority.

Today, we have various channels that allow us to interact with end customers effectively, one of them being social media platforms. And just imagine, how significant it becomes for a business to interact with its customers via their social media profiles as there are 3.196 billion active users everyday!

A scenario such as this makes it a perfect opportunity for organizations to share product or service related knowledge with their customers or prospects hassle-free. What’s more? In case their customers approach them via any social media channel, they can keep a track of them and make sure that their queries get resolved instantly. Social media is not only a powerful asset that helps organizations provide the instant support, but also keep them engaged and come for more knowledge on their products or services. A sought after knowledge sharing strategy such as this has gained significant grounds in the market. In case you are still not sure how this works, then we’ll help you out.

Here’re some of the easy ways one can use social media for knowledge sharing.

1. Launching new services and products

Social media can be very helpful when you want to launch a new service or product. When creating new guides, you can base the content on previous client experience. This helps you to provide the best information on your new product or service. You can also use this opportunity to share internal knowledge with your audience. When you share knowledge about new products or services, you need to know that your target audience will respond. Therefore, comments from the clients should never go ignored. These comments are a wealth of information that can be used to better client relations and involvement.

2. Know when it is best to post


Knowing when it is best to post on social media can make a huge difference in the kind of response you get from your target audience. To get the best response, it is advisable for you to take time and monitor time frames. Instead of setting aside a particular time to post, it is best to learn about all possible times you can post throughout the day.

Based on the different platforms you use, you can determine when it is best to post. This is a good way of ensuring you are active on all platforms and build a better connect with the target audience.

3. Encourage independent knowledge sharing

Different departments in organizations have different boundaries. This makes it possible for them to share relevant information internally. In turn, this promotes proper use of the information as improvements are made over time.

Using social media for knowledge sharing across different departments is a good way of improving the productivity of the employees. For instance, information shared in the marketing or customer care department can help to improve customer relation and marketing of products.

In such a scenario, leveraging a cloud-based knowledge management software can make a huge difference. It allows the users to find the content that links to the organization when they look for information on different products online. Through the search queries, the organization can make changes to ensure that they offer their target audience exactly what they want to find when searching for information.

4. Promoting a culture of knowledge sharing

When you use social media to share knowledge, you allow people to create a culture of sharing. Target audiences want to feel involved. You encourage them to share information with your organization when you make it available to them via social media.

5. Using paid content with SEO


Content marketing is flourishing at a rapid pace with every passing year. When a company or business continually shares knowledge through social media, they create not just awareness about their products/services but also improves brand presence. Using paid content is a smart way to ensure you reach a higher number of people in your niche. The good thing about paid content is that it is tailored as per the social sites that interest your target audience. If you are a startup or a small business, you should go for paid content to convert clicks into sales.

6. Experimenting with latest social media features

Social media platforms offer updates every once in a while. These updates are geared towards making the social media experience better for brands and also clients. One way to share knowledge efficiently on social media is by finding a way to make use of these updates to better your client niche reach.

7. Use active interaction


For any brand or company, how they interact with their client plays a vital role in how successful their business is. When using social media to share knowledge about your business, you need to ensure that clients can interact with your content and posts. Different platforms offer page analytics that shows and explains group’s activity in numbers. You can check the response rate and come up with a way to improve it.

8. Messaging on social media

For you to be able to create a huge, loyal base of followers, creating an impeccable customer support is important. When utilized well, social media is an excellent customer care platform. More than 30% of clients prefer to contact brands using social media rather than the telephone. Consider making use of direct messaging apps on the different platforms to communicate with your followers. This is also an excellent way of making your target audience feel appreciated as it offers one-on-one experience.


There are billions of people using social media every day for different needs. By making use of the tips mentioned above to share knowledge on social media, you get a chance of promoting your brand and following online.  
Apart from social media, organizations can adopt different mechanisms like knowledge management to preserve the knowledge which can be later used internally even when an employee decides to move out. Knowledge sharing improves communication among employees, both intradepartmental and interdepartmental, and helps to streamline work.

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