Thursday, 7 November 2019


The last couple of decades has witnessed a digital revolution swopping across business and industrial domains worldwide. The onset of mobile and web applications have disrupted the service industry in unimaginable ways. From a business point of view, the advent of digital marketing offered business entities a solid platform to increase their brand’s visibility and awareness. Hence, business owners embraced the digital revolution with open arms for the several advantages associated with it including, brand awareness, brand engagement, lead generation, etc.
Technooysyer is one of the leading digital marketing companies to offer a wide range of digital services such as SEO in Pune. In addition, we offer content marketing services and an extensive range of services such as website development, content marketing, website optimization, search engine optimization, social media optimization etc. Understanding the growing demand for social media marketing and optimization, Technooyester has gradually climbed up the ladder to rank amongst the best social media optimization companies in Pune.
As more and more businesses diverged into the world of digital marketing, the results gained from the same were highly beneficial and reflected in the companies overall performance. However, in the current scenario, only having a well-designed website is not enough to get you over the line. It is essential for your website to have a significant amount of visitors.
There are two main aspects one needs to understand
A website without relevant traffic is similar to a car without fuel.
High traffic without conversions is not going to get you closer to your goals
Let’s take a closer look at how you can increase your website traffic by adopting several digital marketing techniques.
Technique 1
SEO[Search Engine Optimization]
Search engine optimization (SEO) as the name suggests optimizes your website to gain a higher rank, visibility, and reach your target audience.
SEO will help your website by:
Making your website highly visible across several search engines and important classified sites.
Making your website visible whenever your target audience or potential customers search for keywords relevant to your business.
Hence, it is essential to optimize your website with keywords relevant to your business.
Technique 2
Content Marketing
In the digital marketing world, content is the KING! Business should look for ways to use the content to engage and attract more visitors to your website. Content includes web content as well as promotional content that is promoted across several social media channels and business listing websites.
Content may also include images, infographics, creatives, banners, contact us page, etc.
Technique 3
Promotion on Social Media Platforms
In the last five years, social media marketing has gained a significant amount of traction and is also considered to be one of the best mediums for advertising, branding, and communication. Moreover, social media is becoming more dominant owing to the paid campaigns that help you reach your target audience in a short period of time. In addition, by utilizing the social media channels such as Facebook, Twitter, and LinkedIn one can fast-track the process of communicating with your target audience. It is essential to promote content that will lead your user/reader directly to your landing page to increase your website traffic.
Technique 4
Google Adwords
In the digital marketing landscape, Pay Per Click (PPC) or Google Adwords is considered to be one of the most effective Click to Conversion tools. Although PPC proves to be costly, it is ideal for a website that focuses on direct sales as it leads users directly to your website generating the relevant traffic required. Technooyster is one of the leading companies to adopt PPC in Pune to enhance our client’s website traffic.
Technique 5
E-mail Marketing
One of the most reliable and effective ways to intrigue your customers is by sending automated emails. An attractive newsletter or an e-mail marketing campaign makes a huge impact on the mind of your potential clients. There are several e-mail marketing tools that are now available that help users set up Campaigns based on the demographics of their target audience.
Technique 6
Google Local Listing
Google local listing enables your relevant target audience to understand where you are operating from and that you actually exist!
Technooyester is one of the best digital marketing agencies in Pune that offers content marketing services in Pune. We have a team of highly efficient and qualified individuals who strive hard to offer the best digital marketing services such as social media optimization in Pune. In addition, as SEO in Pune has become highly popular, we use our expertise of the same to help our clients reach their goals with digital marketing.

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