Thursday, 7 November 2019


Marketing has come a long way over the years. The methodology and the different strategies used for marketing have been regularly altered and modified to stay afloat with the existing and upcoming marketing trends. Technology has progressed leaps and bounds in the last couple of decades and is showing no signs of slowing down.
In recent years, owing to the advances made by technology, digitalization has hit almost every industrial sector and business verticals. In the last decade, digital marketing has garnered a significant amount of popularity. The rising number of start-ups in India, as well as worldwide, has further pushed the growth of digital marketing as it is a cost-effective marketing solution for small businesses to promote their brand, increase awareness and engagement. Digital marketing for start-ups is an excellent way to reach out to your potential customers not only in your locality but also beyond it.
Technooyster is a digital marketing agency in the heart of Pune city which offers several digital marketing solutions including, search engine optimization (SEO), social media optimization (SMO), web development, and others.
Let’s take a closer look at the various benefits of digital marketing for start-ups and upcoming businesses.
1. Digital marketing is cost-effective
For any start-up, reducing costs is extremely important to continue operations during the period of establishing a business and being completely established. Digital marketing is the best and the most effective platform to save capital, In addition, if the resources are used efficiently, digital marketing is extremely beneficial and rewarding.
According to a research carried out by Hubspot, the cost of generating inbound leads is 61 percent less compared to the traditional outbound leads generation process. Moreover, several experts and studies also indicate that digital marketing is highly beneficial for start-ups and small businesses.
2. Digital marketing makes it easy to track operations
One of the biggest advantages of digital marketing is the ease of tracking and monitoring the inbound marketing operations. There are several tools which enable you to track every activity which yields maximum results as well as where the money is being spent.
A start-up can utilize the insights and the predictive analysis of the current business and industry trends effectively. Most importantly, online marketing concepts open doors to multiple opportunities to increase the presence of your business.
Some of the most popular tracking tools include Google Adwords and Google Analytics.
3. Digital marketing increases brand awareness
The online web is a sea of useful information and data which is easily accessible. Hence, in the current scenario, customer behavior trends suggest that customers are turning to online sources before purchasing a product or a service. This makes it essential for start-ups to establish a strong presence on the online platform to make the most of the various opportunities online. Moreover, digital marketing for a start-up is one of the best ways to increase brand awareness.
Brand awareness can be increased by:
Social media sites
Blog posts
E-mails and newsletters
Search engine optimization (SEO)
4. Digital marketing reduces interruptions
It is safe to assume that no individual likes to get interrupted in their day to day life activities. According to several statistics, traditional marketing is losing its effectiveness compared to digital marketing or online marketing. The importance of digital marketing for start-ups is gradually gaining traction and small businesses are turning to digital marketing.
In digital marketing, people have a choice to block the ads that are interrupting. However, when it comes to outbound marketing, the approach is not the same and customers are easily irritated with the interrupting nature of outbound marketing. Most importantly, the inbound marketing process asks for permissions and offers the people an option to close the ad if deemed unimportant.
5. Digital marketing helps to establish a strong relationship with customers
The current marketing landscape is highly competitive and it is essential for businesses to establish a strong and a healthy relationship with the client. One of the best ways to gain a client’s trust is to offer the best customer service in the market. Digital marketing provides an efficient and the quickest platforms to build relationships with customers. However, it is important to note that customer relationships need time to build and hence it is essential to identify the problems and clear the doubts of your customers.
Technooyester is a digital marketing agency based in Pune. We offer all the essential online services required to increase your sales, leads, brand awareness, and brand engagement. Digital marketing for start-ups is gradually gaining popularity and in the near future, it won’t come as a surprise to see a growth in the number of start-ups and small businesses opting for digital marketing over conventional marketing.

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