4 Small But Significant Marketing Mistakes Ecommerce Companies Make

Obviously, some mistakes are more serious and obvious than others. But oftentimes, it's the smallest missteps that can have the most negative effects. Considering the fact that 88% of marketing teams are less than satisfied about their results, it seems like the majority of businesses could be guilty of these conversion killing mistakes.

Oftentimes, it's the smallest missteps that can have the most negative effects.

What are the chances that you’ve made some of these hidden mistakes with your ecommerce marketing strategy?

1. Ignoring Requests and Questions

Failing to reply to a customer inquiry in a timely manner can almost guarantee a lost sale, but a timely and appropriate response can actually help change that customer’s sentiment towards your brand.

It's typically best to defuse a negative situation by continuing the conversation in private.

2. Forgetting to Follow Up and Follow Through

An automated communication system built into your CRM is the best way to ensure that no leads fall through the cracks.

3. Missing the Meaning Behind the Metrics

4. A "One and Done" Approach

Customers’ preferences and technology are changing all of the time. What worked fine a few months ago may be nearly outdated today.

Conclusion

Mistakes like these are easy to make — that’s why so many marketing teams have made them before. However, they can have some pretty intense consequences if these missteps go unchecked.

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https://www.volusion.com/blog/4-small-but-significant-marketing-mistakes-ecommerce-companies-make/