Wednesday, 6 November 2019

21 Invaluable Lessons We Can Learn From the Marketing Guru 'Seth Godin'

I recently stumbled upon a question on Quora that said: “What are the best lessons you learn today?”

And I started thinking about the books that really had an impact on me. Reading is my favorite habit to learn something.

I just finished Seth Godin’s “The Dip”. And the idea struck in my mind that I should share some exclusive lessons from him.

For those who are not aware, Seth Godin is “Marketing Guru of our Age”, Award winning author and public speakers.

In this post, you’ll discover 21 invaluable lessons which I’ve collected from his emails, interviews, and books. These lessons will surely help marketers and salespeople.


1. “Your instincts are better than you think they are. Go first, without being sure. I think you'll find something special.”

2. “Popular isn't the same as important. Popular isn't the same as profound. Popular isn't even the same as useful. Popularity doesn't mean 'best'. It merely means popular.”

3. “Create like an optimist. Spend like a pessimist.”

4. “Just because you're right, doesn't mean they're going to listen. It takes more than being right to earn attention and action.”

5. “Most of the things that we do have two possible outcomes: they might work or they might not. Being able to live with the possibility of either is essential if we're going to move forward.”

6. “Cheap is the last refuge for the marketer who can't figure out how to be better.”

7. “Make something great. Not because it’s your job. Not because it will sell. Merely because you can.”

make great things

8. “Make great stuff. Satisfy needs. Do the hard work that leads to growth which leads to investment on its own merit. The trick-free approach is the best trick of all.”

9. “The market is selfish. It doesn't care a whit about how hard you're working or how difficult the task is. If someone else is consistently telling a better story (and delivering on it), the market will find them.”
10. “Everything you're working on is an investment in tomorrow. Now is the moment we get to plant the seeds for later. “

11. “We're capable of changing everything if we choose. All we can do is all we can do, but maybe, all we can do is enough.”

12. “If you believe that this wine tastes better than that one, it probably will. If you believe you're going to have a great day at work, it will surely help. We can believe because it gives us joy and strength and the ability to do amazing things. That's enough.”

13. “Good taste is an incredibly valuable skill, and you can acquire it with practice.”

14. “Everything could be better. Not because we deserve it (we don't, not really). But because if we work at it, invest in it and connect with others around it, we can make it better. It's on us.”

15. “Words keep getting cheaper, which makes action more valuable than ever.”

16. “Time is running out for you to become the person you've decided to be, to make the difference you seek to make, to produce the work you know you're capable of. Set your own buzzer.”

17. “There's no more urgent reason to write. you'll not only improve your communication, you'll learn to think more clearly as well. The person who most benefits from your writing might be you.”


18. “Maybe your customer isn't trying to save money Perhaps she wants to be heard instead. Or find something better, or unique.”

19. “All we have to do is be the person we say we are. Keeping the promises we've already made is sufficient.”

20. “Selling to people who actually want to hear from you is more effective than interrupting strangers that don’t.”

21. “Marketing is no longer about the stuff you make, but about the stories you tell.”

Thank You for reading!

What’s your favorite quote? Do you want to add any quotes to this list? Please do drop your views in the comment section below!

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