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Saturday, 2 November 2019

19 Email Marketing Mistakes To Avoid Making in 2019

19 Email Marketing Mistakes To Avoid Making in 2019


1. Not abiding by the GDPR regulation

2. Skipping the proper preparation

3. Not setting the right expectations

4. Not setting goals for each campaign

5. Skipping the email list segmentation

6. Not sending relevant content

7. Annoying your recipients with too many emails

8. Writing poor subject lines

9. Neglecting the preheader text

10. Sending a non-responsive email design

11. Not branding the email design

12. Too much going on in your email

13. Not leading the viewer’s eyes

14. The email design lacking consistency with the landing page

15. Forgetting about the alt text for images

16. Not using anchor text for links

17. Unclear call-to-action copy

18. Not filling the email footer with the right information

19. Not doing A/B testing


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