Tuesday, 12 November 2019

14 types of visual content you should be using in your content marketing strategy [Infographic]

When you publish a piece of content, it enters a complex environment where it competes with hundreds if not thousands of other assets for the attention of your target audience. Visual elements can not only make your content more engaging, but also less likely to get lost in the shuffle.
Search engines use complex algorithms to identify signals that indicate web page quality and relevance to specific keywords. Content that satisfies user search intent is one of the most significant ranking factors, according to Google Webmasters.
Visual assets support searcher intent by grabbing readers’ attention, providing additional context and clarifying concepts for visual learners. Plus, visuals make web pages look fun and inviting. Even text-heavy assets like white papers can benefit from data visualizations and branded imagery.

If you want to stand out from the crowd and appeal to more readers, add these visuals to your content marketing strategy:

1. Infographics

Business decision-makers and consumers make purchases based on data, but not everyone has the time to read through lengthy reports and research. Infographics conveniently package important information in a manner that is easy to digest and share. You can embed them within blog articles, eBooks and case studies to give your readers’ eyes a break from blocks of text; or share them on social media platforms to increase the reach of your messages.
Top use cases for infographics include:
  • Visualizing survey and poll results.
  • Highlighting important statistics.
  • Repurposing listacles.
  • Sharing your company timeline.
  • Product comparisons.
DIY difficulty level: Hard. A professional graphic designer will not only save you time, but also ensure your assets are branded consistently and display properly on all devices.

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