Thursday, 7 November 2019


Invariably, a SEO company works very hard to optimize the client’s site so as to improve the standing of a Search Engine Results Page (SERP). In spite of the best efforts, the gain in rankings does not happen very fast and may even take weeks or months. This time lag can be attributed to delay in indexing. With the help of a complex algorithm, search engines analyze or crawl all the internet sites through ‘spiders’ or ‘bots’ and index them based on the keywords. Though it is not possible to dictate the crawling rate or period of a search engine, it is definitely possible to create favorable conditions. Tehcnooyster, a leading SEO company in India, shares 10 ways to increase the site crawl rate.
  1. Content is king:
Search engine optimization techniques can be effectively employed only with fresh and original contents. As static sites are less crawled, updating the contents of a site is one of the most efficient techniques to increase the crawling rate. And the easiest way to update the contents is through blogs. Two or three fresh blog contents in a week are considered to be very effective for getting optimal update rate. Other than blogs, sometimes, addition of audio and video streams can also be effective to some extent.
  1. Efficient server hosts:
It is very essential to host the website in a reliable web server that has good uptime. If the bots visit the site during down time, it may self adjust the crawling rate. This may turn disastrous as the updated content could not be indexed immediately. Also it is highly recommended to employ webmaster tools to analyze the unreached pages report.
  1. Create site maps:
Site map consists the complete index of all the URLs in the web site. Many online and offline tools are available to generate the site. Once the site map is submitted to the webmaster tools, it becomes easy for the search engine bots to crawl and index the site. Though the verdict of the actual implication of submitting the sitemap is highly debated, no adverse effects are found. In fact, it has been reported by several webmasters that the crawl rate has increased after incorporating it.
  1. Avoid duplicate contents:
Search engines are smart enough to easily detect duplicate contents and what more, it can lower the site ranking and crawling rate. With the help of so many resources and tools available, care should be taken to check whether any duplicate contents exist among websites or even pages.
  1. Header response:
It is not advisable to make the search engine bots dig out what is wrong with a page. Hence it is absolutely essential for the webmaster to ensure that the server provide correct header response and properly handles the error pages.
  1. Site loading time:
The actual speed of search engines to crawl the website is very fast and likely to crash the web server. Hence the search engine bots detects the web server’s average response time and subsequently evaluates the crawl-rate-limiting factor. But the catch is that crawl works on stringent budget. Slower uploading time or the time taken to crawl large image files may force the bots to neglect the other important pages.
  1. Avoid unnecessary sites:
The key is to optimize use the search engine bots to effectively crawl the useful sites. It is an absolute drain ofresources to let bots to crawl pages like admin or back end folders. Editing Robots.txt is an effective way to restrict the crawling in the unnecessary pages of the site.
  1. Monitor and adjust Google crawl rate:
It is always a good practice to check the efficiency by visiting the stats and monitoring the crawl rate of the site. Although it is not recommended, but crawl rates can be adjusted using webmaster tools. It is highly advisable to adjust the crawl rates, if and only if, the sites are not being crawled properly by the bots.
  1. Optimize the page:
Bots cannot read the images directly and hence it calls for optimization. It is advisable to use alt tags and provide description that can be indexed by the search engines. Also it helps a lot to have unique and distinct title and Meta tags for all the pages in the site. Another technique that is prevalent widely is to install and employ image sitemap plugins so that bots find the images easily.
  1. Use ping and back links:
Pinging is usually a good idea to let the bots know that the contents of the site have been updated. Also creating a link of the newly updated content in a related old post helps the bots to effectively crawl the site.
Although these crawls do not increase the ranking, they are a vital cog in indexing the new contents of the page that has the potential to increase the position in SERP. Technooyster, the best SEO Company in Pune, with strong expertise in optimization techniques, employs all resources to uplift the client’s business and increase the ROI.

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