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Saturday, 2 November 2019

10 Tips on using Bulk SMS Marketing effectively

Bulk SMS Marketing

But how will you be able to excel in SMS marketing? What are the tricks that you need to follow to ensure maximum readability and response from the message you send? Well, here are few tips that will help you out.
  • Add a call to action:

    When you are sending a text message to your customers, you must make sure that it includes a proper call to action such that your customers can easily understand what you are trying to convey through the messages.
  • Keep the text message short:

    Of course, this is one of the most important things. You need to keep your message short and to-the-point such that your recipient does not lose the interest to read it.
  • Track and Optimize:

    If you are running an SMS marketing campaign then you must always track the performance of your campaign and understand where you are lacking to perform even better through precise optimization of the process.
  • Choose the right time to send the messages:

    The trick to becoming successful with SMS marketing campaign is to understand the right time to send the messages. If you want to generate the maximum response, then you should schedule the delivery of the messages at the right moment to give your recipients an ample amount of time to respond back.
  • Generate a sense of urgency:

    When you are sending this sort of SMS, make sure that you add an expiry date to the offers or discounts that you are promising. This will create a sense of urgency among the customers which in return will generate great results for you.
  • Understand the frequency of your campaign:

    You need to derive the perfect frequency of sending messages to your customers. You need to remember that you have to pick a frequency which is not too long and not too short such that your customers remain interested in your offerings.
  • Make proper use of keywords:

    Keywords can be very helpful if you are trying to grow the list of customers. Encourage the customers by using the keywords to opt in for your offers and grow your customer list.
  • Personalize your texts properly:

    Personalized messages always help the customers to realize that they are important to you. Thus, it helps you to drive up customer engagement and grow your business.
  • Acquire good knowledge about your recipients:

    To obtain best results from your SMS marketing campaign, you need to have proper knowledge about your recipients like their age, gender and preferences such that you can customize your messages in a way to interest them.
  • Never overdo it:

    One of the main things that you need to do is to manage your contacts properly to ensure you do not end up sending the same SMS. Keeping the communication fresh will help you to achieve success from the campaign.


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